Buying group AWEBB has launched a new quarterly, priced magazine, which will reach a readership of 10,000 customers nationwide via its membership network.
AWEBB has operated a central stores delivering c
rucial stock, next day, to its members for more than 20 years so it is a natural progression to showcase what’s in store directly to members’ customers, says the group’s CEO, Mark Lambert.
The magazine, TRADES Choice, features key stock from leading manufactures such as NEST, Hager, MK, Electrium, Dimplex, Ansell and others.
Says Lambert: “The publication also offers members the chance to promote their own label ‘ELEX’; a brand supported by many of the UK leading manufacturers giving the independents added confidence in an ever increasingly competitive world.
“One of the main strengths around this new magazine is that all the stock and pricing has been selected by a team of buyers and managers from within our membership, which ensures the stock is kept relevant, fresh and priced to sell.
“Brands such as NEST now recognise AWEBB members as official resellers and this is a direct result of the central stores facility.”
The team has ensured that nothing is left to chance and has supported the magazine with a new B2B trading platform that provides live stock inventory and instant prices for ALL AWEBB Members.
The magazine will also feature promotions such as the successful ‘Vantastic’ which will be run again this summer. Vantastic is a great opportunity for customers of AWEBB members to win a free signwritten van that has been sponsored by leading electrical suppliers.
