What’s the point of point of sale?
Timeguard’s approach to packaging and POS material is no accident. Market research conducted by the company with installers has proven invaluable. Interestingly, installers had no time for gimmicks and promotions. They simply wanted to be able to locate and identify products at their local wholesaler’s and said that good point-of-sale information was important to them. […]
Training is the key to success for wholesalers
With competition in the electrical wholesale sector emerging from direct and specialist sales channels, with electronic component distributors, trade catalogue operators and internet retailers now also staking a claim, it is essential that wholesalers look at how they can differentiate themselves and stand out from the crowd. YESSS Electrical’s General Manager, Andy Singleton (pictured), discusses […]
Tags: Andy Singleton, Featured, Ken Whitehouse, training, YESSS, YESSS Academy