YESSS Electrical gets on its bike with Sir Bradley Wiggins

Electrical wholesaler YESSS Electrical has been unveiled as a main sponsor of Olympic gold medallist and Tour de France winner, Sir Bradley Wiggins and his WIGGINS cycling team.

YESSS Bradley Wiggins

The deal will see YESSS Electrical’s branding on the team kit in all races for the next three years. The new all-British squad will race on the road, but its main focus in the coming months is to prepare Wiggins and a selection of his teammates for a bid for team pursuit gold at the 2016 Olympic Games in Rio.

YESSS joins the ranks of Sky, and cycling brands Pinarello and Rapha, as key sponsors of the WIGGINS team. As part of the deal, YESSS will have access to the team at key races, with Wiggins signed up to be the face of YESSS and scheduled to appear at company events and in marketing material.

Speaking at the launch of the deal, Sir Bradley commented: “We were approached by one of the blokes from YESSS at a race in South Yorkshire last year. He said a few of them love cycling and that they want to explore ways of reaching new customers so we’ve agreed to put them on our jerseys this year.

“They’re a family-run, national electrical business and they’ve got their own way of doing things. They’re trying to change their industry and rock the status quo and I like that. And if we can get a few of them out of their vans and onto two wheels then it’s job done.”

YESSS Electrical General Manager, Andy Singleton, commented: “We are delighted to announce this partnership with such an icon of British sport. The philosophy of Sir Bradley and his WIGGINS team is to do things differently and we feel that this rings true with what YESSS stands for as a brand.”