{"id":24484,"date":"2026-04-08T11:25:12","date_gmt":"2026-04-08T10:25:12","guid":{"rendered":"https:\/\/ewnews.co.uk\/?p=24484"},"modified":"2026-04-08T11:25:12","modified_gmt":"2026-04-08T10:25:12","slug":"ovia-strengthens-uk-sales-team-with-three-strategic-appointments","status":"publish","type":"post","link":"https:\/\/ewnews.co.uk\/index.php\/ovia-strengthens-uk-sales-team-with-three-strategic-appointments\/","title":{"rendered":"Ovia strengthens UK sales team with three strategic appointments"},"content":{"rendered":"<p>Ovia, a leading name in lighting solutions for the professional electrical market, and part of Scolmore Group, has announced three key appointments to its UK sales team as the business continues its strong growth trajectory.<\/p>\n<p><strong>Ben Swift \u2013 Regional Sales Manager, Southern Region<\/strong><\/p>\n<p>Ovia is pleased to welcome Ben Swift as Regional Sales Manager for the Southern Region. Ben brings over 20 years of experience within the electrical industry, predominantly in lighting and the wholesale market. His career includes senior roles with a number of leading players in this sector.<\/p>\n<p>Ben\u2019s extensive industry knowledge, combined with his passion for lighting and proven leadership, will be instrumental as he takes responsibility for managing and developing Ovia\u2019s Southern team of Area Sales Managers.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lee Hems \u2013 Area Sales Manager, East Anglia and Essex<\/strong><\/p>\n<p>Joining Ben\u2019s Southern team is Lee Hems, appointed Area Sales Manager for East Anglia and Essex. Lee brings over six years of experience in the specification lighting market, having progressed through several technical and customer facing roles.<\/p>\n<p>Lee\u2019s strong technical background, customer-focused approach, and deep understanding of lighting solutions will support Ovia\u2019s continued expansion across the region.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Samuel Ferriday \u2013 Area Sales Manager, West Midlands<\/strong><\/p>\n<p>Ovia also welcomes Samuel Ferriday as Area Sales Manager for the West Midlands. Samuel joins with a over a decade of experience in the electrical wholesale sector, having progressed through sales, account management, and branch management roles.<\/p>\n<p>Samuel\u2019s hands-on experience in wholesale operations and customer relationship management positions him well to support Ovia\u2019s growing customer base in the West Midlands.<\/p>\n<p><strong>Driving growth through expertise<\/strong><\/p>\n<p>Commenting on the latest appointments, Mike Collins, Managing Director, Ovia said: \u201cThese appointments reflect Ovia\u2019s commitment to strengthening its regional presence and enhancing support for electrical wholesalers, contractors, and specifiers across the UK.<\/p>\n<p>\u201cBen, Lee, and Samuel each bring valuable experience and energy to the business. Their combined expertise will play a key role in driving Ovia\u2019s continued growth and delivering exceptional service to our customers.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><em>Picture shows left to right: Samuel Ferriday \u2013 Area Sales Manager, West Midlands; Ben Swift \u2013 Regional Sales Manager, Southern Region; Lee Hems \u2013 Area Sales Manager, East Anglia and Essex<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ovia, a leading name in lighting solutions for the professional electrical market, and part of Scolmore Group, has announced three key appointments to its UK sales team as the business continues its strong growth trajectory. Ben Swift \u2013 Regional Sales Manager, Southern Region Ovia is pleased to welcome Ben Swift as Regional Sales Manager for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-24484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","et-has-post-format-content","et_post_format-et-post-format-standard"],"jetpack_featured_media_url":"https:\/\/ewnews.co.uk\/wp-content\/uploads\/Ovia-appts-2026-Sam-Ferriday-Ben-Swift-Lee-Hems-PR.jpg","_links":{"self":[{"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/24484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=24484"}],"version-history":[{"count":1,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/24484\/revisions"}],"predecessor-version":[{"id":24486,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/24484\/revisions\/24486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/media\/24485"}],"wp:attachment":[{"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=24484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=24484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=24484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}