Leading electrical wholesaler CEF has announced its sponsorship of the \u2018Dodd1e\u20195 Gr4nd S7am\u2019 team and their upcoming \u2018All Roads Lead to Rome\u2019 challenge, in support of the My Name\u20195 Doddie Foundation. The event will see the team cycle from Edinburgh to Rome to raise money for the charity and its contributions to MND research.<\/p>\n
Starting in Murrayfield, Edinburgh on 28 February, the riders will visit all of the Six Nations stadiums on their route, including Dublin, Cardiff, Twickenham and Paris, ending in at Rome\u2019s Stadio Olimpico on 9 March. CEF is providing vital sponsorship money to the \u2018Dodd1e\u20195 Gr4nd S7am\u2019 team and the CEF logo will also feature on the team\u2019s kit as they cycle an arduous 3,000km to raise money for vital motor neurone disease (MND) research. They will also be meeting several notable individuals along the way as they reach their milestones, including a number of current and past sporting professionals and Prince Albert of Monaco.<\/p>\n
The challenge, led by esteemed rugby player Rob Wainwright OBE (formerly of Scotland and British Lions), has garnered widespread attention due to its dedication and impact in the battle against MND. The charity challenge has seen an impressive turnout with a 31 strong team involved directly in the ride, and over 200 participants in the challenge overall, including the support teams, underscoring the widespread support and engagement that the cause has generated.<\/p>\n
The sponsorship marks one of a number for CEF with the Foundation and other organisations. It forms part of their commitment as a business to support meaningful issues and contribute to community initiatives.<\/p>\n
Steve Pope, Director of Power Tools at CEF, said: \u201cWe are proud to be sponsoring such a worthy cause and to be contributing vital funds toward MND research. Alongside my own personal experience with MND through a good friend\u2019s diagnosis, participation in this event also helps to uphold our company values of giving back and contributing meaningfully to our community. Here at CEF, we truly believe that collective efforts can create real change and we\u2019re wishing \u2018Dodd1e\u20195 Gr4nd S7am\u2019 team all the best in their monumental endeavour for a brilliant cause.\u201d<\/p>\n