{"id":17737,"date":"2022-03-15T15:11:33","date_gmt":"2022-03-15T15:11:33","guid":{"rendered":"https:\/\/ewnews.co.uk\/?p=17737"},"modified":"2022-06-19T15:12:27","modified_gmt":"2022-06-19T15:12:27","slug":"sylvania-chooses-edata-to-distribute-their-ecommerce-data-to-wholesalers","status":"publish","type":"post","link":"https:\/\/ewnews.co.uk\/index.php\/sylvania-chooses-edata-to-distribute-their-ecommerce-data-to-wholesalers\/","title":{"rendered":"Sylvania chooses EDATA to distribute their ecommerce data to wholesalers"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18154 alignleft\" src=\"https:\/\/ewnews.co.uk\/wp-content\/uploads\/630_315-Sylvania-chooses-EDATA-created-for-EW-magazine.png\" alt=\"\" width=\"630\" height=\"315\" srcset=\"https:\/\/ewnews.co.uk\/wp-content\/uploads\/630_315-Sylvania-chooses-EDATA-created-for-EW-magazine.png 630w, https:\/\/ewnews.co.uk\/wp-content\/uploads\/630_315-Sylvania-chooses-EDATA-created-for-EW-magazine-300x150.png 300w, https:\/\/ewnews.co.uk\/wp-content\/uploads\/630_315-Sylvania-chooses-EDATA-created-for-EW-magazine-150x75.png 150w, https:\/\/ewnews.co.uk\/wp-content\/uploads\/630_315-Sylvania-chooses-EDATA-created-for-EW-magazine-315x157.png 315w, https:\/\/ewnews.co.uk\/wp-content\/uploads\/630_315-Sylvania-chooses-EDATA-created-for-EW-magazine-500x250.png 500w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>Sylvania Lighting UK, an EDA Affiliate Manufacturer, is the latest leading brand to sign up to EDATA, the industry-run data pool.<\/p>\n<p>Sylvania\u2019s Commercial Director, Ben Geralds, explained their decision, \u201cWe\u2019re thrilled to have joined EDATA and thank Richard Appleton for his support and education about the benefits available to us and to our customers especially. At Sylvania we are hugely passionate about our people, our products and our customers and joining EDATA gives us great opportunity to join all of these elements together.\u201d<\/p>\n<p>Richard Appleton, General Manager at EDA Data Services, added \u201cSylvania\u2019s decision to join EDATA brings the number of manufacturer subscribers to 54, with more in the pipeline. Manufacturers are getting the message that wholesalers need easy access to reliable and consistent product information and imagery which their contractor customers can use to make buying decisions.<\/p>\n<p>\u201cEDATA\u2019s cloud-based portal means Sylvania can upload and maintain their product data in one central location, from which wholesalers can export it and use to drive their business systems and ecommerce sites. The Sylvania team has access to a bespoke programme of training and practical support and we look forward to working with Ben and his colleagues.\u201d<\/p>\n<p>Launched in 2020, EDATA\u2019s mission is to facilitate digitalisation of the UK electrotechnical sector bringing tangible benefits for the supply chain through the creation, management, and transfer of accurate, consistent, high quality product data with ETIM (the global product data standard) at its heart. A strategic initiative of the Electrical Distributors\u2019 Association (EDA), it is a \u201cby the industry for the industry\u201d asset that has the backing and input of many sector stakeholders.<\/p>\n<p>The full list of EDATA members is available on the EDA website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sylvania Lighting UK, an EDA Affiliate Manufacturer, is the latest leading brand to sign up to EDATA, the industry-run data pool. Sylvania\u2019s Commercial Director, Ben Geralds, explained their decision, \u201cWe\u2019re thrilled to have joined EDATA and thank Richard Appleton for his support and education about the benefits available to us and to our customers especially. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-17737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","et-has-post-format-content","et_post_format-et-post-format-standard"],"jetpack_featured_media_url":"https:\/\/ewnews.co.uk\/wp-content\/uploads\/630_315-Sylvania-chooses-EDATA-created-for-EW-magazine.png","_links":{"self":[{"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/17737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=17737"}],"version-history":[{"count":2,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/17737\/revisions"}],"predecessor-version":[{"id":18155,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/17737\/revisions\/18155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/media\/18154"}],"wp:attachment":[{"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=17737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=17737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewnews.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=17737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}