There is a huge potential profitable market for electrical wholesalers in lighting and power busbar. Are you missing out?

“Many wholesalers consider busbar is a complicated non profitable product that they have no demand for.  We aim to change that opinion”
Sam Ward, Sales Manager, Graziadio UK

Busbar is not a new or innovative product, but for the trade it seems to be a well-kept secret for the chosen few.

Recent market research has clearly identified that many commercial electrical contractors are still using traditional methods of containment and cable because they believe busbar is not a cost effective option – but they will use busbar as an alternative if the benefits are explained, because it saves them significant amounts of time and money.

Fact: Installing our lighting busbar is typically 50% quicker than traditional lighting trunking, conduits and cables.  Quicker installation means cheaper labour costs and more jobs won.

Fact: A lighting or power busbar materials list usually consists of just five items. The quantities may vary but the complexity of the materials list doesn’t. This makes it easier to order and estimate.

Proactive wholesalers are quickly seeing that busbar really is a profitable and simple product to sell and their customers welcome alternatives that help them win orders. More importantly for the wholesaler it is much more profitable to sell than cable or containment.

Fact: 95% of installers who contact us for advice on using busbar to reduce costs on their lighting or power distribution project have never used or been offered busbar before.

Graziadio have used “Easier, Quicker, Cheaper” within their worldwide marketing for some time, and it perfectly sums up the message that we clearly need to get out to the installers and distributors that have not yet considered using busbar.

Fact 95% of Installers who contact us for advice on using busbar to reduce costs on their lighting or power distribution project have never used or been offered busbar before.

 

Who are Graziadio?
Graziadio & C. have been manufacturing busbar products in Italy since 1959 and are extremely proud of remaining a family owned dynamic independent business that exports their products to over 68 countries around the world.

They have two manufacturing facilities in Italy dedicated to the fast and efficient production of lighting and power busbar. Power busbar up to 6300A is manufactured in Turin and they are proud of their rapid response to enquiries and subsequent fast production of bespoke power busbar schemes.  This turnaround time must be the envy of their competitors.  Lighting busbar is produced in a separate 22,000 sq ft automated facility.

To take the business forward in the UK, it became clear that a UK base was needed, and it was no surprise that they chose a similar independent business to sell and promote the full range of products to electrical wholesalers and end users respectively around the UK.

The new Graziadio UK Ltd. sales and distribution centre based in the Midlands now provides full UK based technical support and design facilities, lighting busbar from stock, and a proactive marketing policy designed to create business for their distributor partners.

“Fact: A lighting or power busbar materials list usually consists of just five items. The quantities may vary but the complexity of the materials list doesn’t”

Graziadio products will only be available via this network of selected electrical wholesalers. We do not sell directly to the Installer or end user.

 

Lighting and Power
Lighting busbar is available in 25A, 40A and 63A with 2, 4, 6 and 8 pole options. This enables the installer to use one product for mains and emergency lights including options such as Dali controls.

Lighting tap off units are available fused and unfused, prewired, and are all phase/conductor selectable – so the installer can choose what they use each conductor for.  It is also simple to add extra pins to each plug at a later point in the install if required – making changes to lighting layouts no issue.

”We do not sell directly to the Installer or end user. “

Power busbar with plug in outlet points is available from 63A to 2500A, and with tap off units up to 1000A. This product range is used extensively in rising main installations serving apartment blocks and office premises.  We can assist in the design process, prepare schematic site drawings, and move from enquiry to delivery much quicker than most manufacturers due to the flexibility within the power busbar manufacturing facility.

We also produce more specialist systems up to 6300A for high power distribution.

The future
The wholesale market needs to be made more aware of the opportunities for profitable high value sales, and the product needs de-mystifying.

Product training for both installers and Distributors and online product assembly videos for installers will be the next stage in introducing more people to the Graziadio product range.

Our existing partners are already seeing the benefits of our ongoing marketing campaigns to installers, our 100% referral of all installer quotes and orders in their area, and the fast return of project quotations.

Find out about the benefits of being a distributor partner and for more information on the product range.

t: 02476 706109
e: sales@graziadio.co.uk
w: www.graziadio.co.uk