Customer Service: Knowledge is Power!
Varilight’s Andrew Wilson reflects on the growing importance of knowledgeable personnel in customer service functions to support wholesalers. Varilight won the Best Supplier Customer Service award in this year’s EW Awards. With the current focus on smart technologies in the wiring accessories market, such as programmable lighting control products and integrated home automation systems, […]
Products with pedigree promote profitability
Andrew Wilson, pictured, commercial manager at Varilight, reflects on how advising installers to choose products with an established pedigree benefits wholesalers. With so many imported products competing with established brands in the electrical wholesale market it can be tempting for inexperienced installers to make choices based solely on cost with one eye on the margin […]
Tags: Featured, product testing, quality, V-Pro LED dimmer, Varilight