Sprue Safety Products appoints new sales director

Sprue Safety Products, the manufacturer of fire and carbon monoxide safety solutions, has appointed a new Sales Director who will be tasked to take the business forward in 2017 and beyond.

James King, pictured, has worked for Sprue Safety Products for more than seven years and has extensive industry-based knowledge of growing market share and working with a premium product. He will manage a newly established team of 11 since the amalgamation of Sprue’s Fire & Rescue, Utilities and Trade departments.

In his previous role, James worked as a Sales Director for PBI Performance Products, producer of superior heat and flame protection clothing and tools, and played a significant role in establishing the company in the Asia market through his dealings with Fire and Rescue Services.

On his new appointment, James commented: “I am delighted to be joining such a dynamic and exciting team. This is a fantastic opportunity to put my years of experience to good use, whilst staying at the forefront of the industry.

“Products manufactured by Sprue have an enviable reputation for quality and this is enhanced by the importance the company places on customer support and innovation. Sprue has heavily invested in its product offering to the trade market recently and growing this sector will be a main focus for the business moving forward.”