Marshall-Tu fflex has been awarded the EDATA Quality Award at the EDA Digitalisation Forum 2026 in recognition of its excellence in product data management across 1,000–3,000 SKUs.
The EDATA Quality Award celebrates manufacturers that demonstrate outstanding commitment to delivering accurate, consistent and structured product data via EDATA – the EDA’s centralised data platform, which supports the digital infrastructure of the UK electrical wholesale sector.
The award was presented during the Forum by Richard Baxter, outgoing Chair of the EDA Data Services Board and representative of Edmundson Electrical. It was received on behalf of Marshall-Tufflex by Martin Russell, group product Manager, and Jeremy Dodge, head of marketing and commercial services.
Commenting on the achievement, Martin Russell said: “We see enormous value in EDATA and the wider work of the EDA. High-quality, structured product data is essential in today’s digital supply chain, and this award reflects the continued focus and collaboration across our teams to deliver accurate, reliable information to our customers and partners.”
As the electrical industry continues to accelerate its digital transformation, the quality of product data plays a critical role in enabling
efficient procurement, accurate specification and improved customer experience. The award recognises Marshall-Tufflex’s ongoing investment in data processes and cross-functional collaboration to ensure its information remains robust, up to date and aligned with industry standards.
