Luceco has played a central role in the £5 million refurbishment of Berry Group’s flagship BMW and Mini showroom in Chiswick.
Providing precision lighting for a premium environment, Luceco delivered a complete lighting solution that met the exacting standards of one of the world’s most prestigious automotive brands.
Berry Group, undertook a major investment to transform its Chiswick site into a flagship retail destination for BMW and Mini customers. With brand presentation, customer experience and technical compliance all under scrutiny, lighting was a critical component of the project.
Luceco developed a fully compliant lighting specification aligned to BMW’s rigorous franchise requirements. The brief demanded strict adherence to visual consistency, uniformity and prescribed lux levels across all areas – from showroom floors to workshops and exterior spaces.
The comprehensive product package included:
- Suspended Contour – Delivering clean architectural lines and uniform illumination across showroom display areas.
- Track Lighting – Providing focused accent lighting to highlight key vehicle features and enhance visual merchandising.
- Platinum Surface Downlights, Platinum/ Mini Downlights and Platinum Darklights – Ensuring controlled, low-glare illumination in customer-facing spaces.
- LBX Panels – Offering balanced, highperformance lighting for offices and back-of-house environments.
- Carbon and F Type Downlights – Supporting a refined, high-end aesthetic throughout feature areas.
- Ceres High Bays – Providing powerful, efficient illumination within workshop areas.
- Climate Anti-Lig – Installed in high-traffic service zones, combining durability with performance.
- Atlas, Celest and Tempus Bulkheads – Delivering robust and reliable lighting solutions for circulation and external areas.
Automotive showrooms demand more than illumination – they require lighting that enhances vehicle presentation, creates a premium retail atmosphere and delivers absolute consistency across large, open spaces. Luceco delivered a high-impact, energy-efficient lighting scheme that elevates both the customer experience and the working environment for staff.
