EDA Affiliate Member, Europa, has become the latest manufacturer to sponsor the award-winning EDATA data pool, managed by the Electrical Distributors’ Association (EDA). Europa becomes one of 27 businesses – a mix of leading wholesalers, manufacturers, and buying groups – to give their backing to the electrotechnical sector’s award-wining data pool.
For over 50 years, Europa has delivered innovative electrical solutions to a diverse range of industries, from manufacturing and construction to events, utilities and beyond. Renowned for combining engineering expertise with a solutions-focused approach, they provide high-quality, reliable products that help customers work more efficiently, safely and sustainably, meeting the evolving demands of an ever-changing industry.
Free to every EDA wholesaler, EDATA supports trade counter teams, business development, and ecommerce operations, delivering instant access to essential information and high-quality images on hundreds of thousands of products all in one convenient, time-saving online hub. With everything in one place, EDATA means wholesalers save time, improve efficiency, reduce errors, and deliver better service to customers.
Europa’s Managing Director, Sonia Freed, said of their decision, “Europa joined the data pool in 2021, and the opportunity to upgrade our support to sponsorship level reflects our commitment to the wholesale channel and EDATA’s strategic role in delivering the highest-quality product information and images right to the heart of wholesaler businesses.
“As the electrotechnical supply chain becomes more digitised, trusted product data drives performance, scalability, and profitability. Europa is ready to get around the table with our co-sponsors on the Steering Group and contribute to the data pool’s long-term strategy.”
Margaret Fitzsimons, CEO at the EDA, added “We are delighted that Europa has joined the influential group of EDATA sponsors, who are key to the datapool’s future development. We look forward to their participation in our Steering Group where we will benefit from their vision, insight and practical experience. Thank you, Sonia Freed and the Europa team, for your support for this important industry initiative.”
EDATA Sponsors:
1. ABB Ltd – Electrification
2. Aico Ltd
3. ANEW buying group
4. Ansell Lighting
5. BED (Corby) Ltd
6. CEF
7. Cembre Ltd
8. Collingwood Lighting
9. Deta Electrical Co Ltd
10. Dimplex
11. Eaton
12. Edmundson Electrical Ltd
13. Electrium Sales (A Siemens Company)
14. Europa
15. Fegime UK
16. Hager Ltd
17. Legrand Electric Ltd
18. LEW Electrical Distributors
19. Luceco plc (BG Electrical)
20. Marshall-Tufflex Ltd
21. Prysmian Group
22. Schneider Electric Ltd
23. Stearn Electric Co Ltd
24. The IBA buying group
25. Thorn Lighting
26. Toolbank Limited
27. Vent-Axia
Launched in 2020 by the Electrical Distributors’ Association (EDA), the EDATA data pool is a cloud-based portal through which manufacturers can share their product data and images with multiple wholesalers simultaneously.
Main image L-R: EDATA Sponsor Certificate presentation:
Javier Garcia, EDATA team, EDA; Margaret Fitzsimons, CEO, EDA; Richard Baxter, Director of Systems & Procedures, Edmundson Electrical Ltd and outgoing Chair of EDA Data Services; Sonia Freed, Managing Director, Europa; Julie Houghton, EDATA team, EDA; Richard Appleton, Head of Digitalisation, EDA.
