Carl Kammerling International (CKI), the home of C.K Tools, has bolstered its senior team with the appointment of Mark Grayson Wood as head of marketing.
Grayson Wood will take the lead on the company’s full marketing mix, range management and brand development to drive sales and brand loyalty. He will oversee a comprehensive marketing strategy to showcase the craftsmanship and durability of new and innovative products across CKI brands including C.K Tools, Clipacore and Kasp.
Grayson Wood brings over 25 years’ experience to the position, having worked within industrial and technical commercial sales and marketing roles within major power, aerospace, oil and gas operators worldwide.
Mark Grayson Wood comments on his appointment: “CKI has established a strong reputation for quality, innovation and customer service in its 100 year history, so the opportunity to join the team was an offer I couldn’t refuse.
“I’m looking forward to further shaping the CKI brand narrative to demonstrate the durability and innovation of our premium tool offering. By highlighting the craftsmanship behind the products and demonstrating how they solve problems, we can make a difference to the working lives of professionals who face challenging applications for their tools every day.”
