Electrical wholesalers sit at the centre of the UK’s growing EV charging market. For installers, the local trade counter is often the first place they turn for advice, stock availability and reassurance on product reliability. That makes charger selection about far more than price alone. It’s about recommending products that are easy to install, commercially attractive and, crucially, reliable enough to protect customer relationships.
That’s exactly why VCHRGD has become a growing EV charging partner for Medlocks Electrical Distributors, one of the UK’s largest independent electrical wholesalers.
With 54 branches nationwide and longstanding relationships across the electrical trade, Medlocks needed an EV charging manufacturer capable of supporting branch confidence as much as installer demand.
“We want to try and push a product that we know is reliable, that we know is going to work, and that we know we’re going to get the support on if anything does go wrong,” explained Chris Hunt, Commercial Manager at Medlocks.
That confidence has translated into rapid commercial growth. Since the launch of VCHRGD’s smart tariff integrations, including compatibility with So Energy and Intelligent Octopus Go, VCHRGD sales through Medlocks have grown by around 150% in early 2026, reaching record monthly revenues.
For Medlocks, the attraction was clear from the outset. VCHRGD’s proposition combined competitive trade pricing with strong product quality, responsive UK-based support and installer-friendly design. In a market where wholesalers can often end up dealing with the fallout from unreliable hardware, reliability matters.
VCHRGD’s Seven Pro charger was designed specifically around those evolving market pressures. The charger includes integrated PEN protection, solar integration, dynamic load balancing, RFID functionality and OCPP compatibility while remaining competitively priced for the wholesale channel.
Equally important for Medlocks was ease of doing business. Reliable supply, straightforward ordering and clear commercial structures have helped branch teams recommend the product with confidence.
The partnership also reflects wider market changes. As EV charging adoption grows across domestic and workplace environments, wholesalers are increasingly looking for charger brands that balance affordability with reliability and long-term support.
For VCHRGD Commercial Director Fraser Koefman, the Medlocks relationship highlights exactly what strong wholesale partnerships should deliver.
“Medlocks represents exactly the kind of wholesale partner we want to build with: trusted by the trade, close to installers and focused on doing things properly. As EV charging continues to grow, our job is to give their branches a reliable, well-supported product they can recommend with confidence.”
VCHRGD: www.vchrgd.com / 01494 370523
Medlocks: www.medlocks.co.uk / 0330 058 0855
