Heatrae Sadia, the UK manufacturer of electrical heating products, has confirmed that its partnership with rugby legend Phil Vickery MBE has been extended for another year.
Having fronted a campaign to re-launch the company’s commercial drinking water offering in 2015, the former England rugby captain will now go on to be the face of the brand as a whole, with a particular focus on Megaflo.
Capped 73 times for his country, Phil captained England to Rugby World Cup victory in 2003, and was crowned Celebrity MasterChef Champion in 2011.
The commercial partnership will once again see Phil feature in marketing campaigns and product videos.
Paul Rivett, managing director of Heatrae Sadia, said: “Phil has been a fantastic asset for us this year, combining his experience and expertise on the pitch and in the kitchen to become an inspiring and influential force for our brand.
“We are proud to be working with Phil once again in 2016 and look forward to another productive year.”
Phil Vickery MBE said: “I’ve really enjoyed working with the team at Heatrae Sadia, and I have a lot of respect for their dedication to both the quality of their products and the service they offer.
“I’m particularly looking forward to getting more involved in the Megaflo side of the business – I’m a big fan and have one fitted at home!”
For more information, visit www.heatraesadia.com
